The Ritual of Denim: Caring for Your TheQuiteDark Jeans

No wash → Dry-clean only until needed

Your QuiteDark jeans are crafted to develop depth and character. Unless they’re visibly soiled or odorous, skip machine washing. opt for a professional dry clean when necessary — this preserves the fabric, the dye richness and the fitted silhouette.

Wear more, wash less

Frequent washing  weakens denim fibers, fades colour and distorts shape. Let your QuiteDark jeans live in real wear: experts say washing after around 10 wears is acceptable unless you’ve spilled something or worn through heavy work.

If you must wash: cold water, inside-out, gentle cycle

When it’s wash time, turn the QuiteDark jeans inside out (to protect the outer surface), use cold water (to prevent fading/shrinking) and choose the gentlest cycle. Use a detergent formulated for dark colours.

Skip the tumble-dry: air dry only

Heat damages denim: it shrinks the fabric, fades dye and breaks down structure. Instead hang your jeans to dry naturally (in the shade if possible), or lay flat to preserve shape.

Maintain the aura: spot-clean, and store smart

Between full cleanings, treat small stains immediately with a damp cloth or mild soap rather than washing the whole garment. Also, after wear, hang them so the fibres relax (avoiding permanent creases) and keep them out of direct sunlight to protect deep colour.

Treat your TheQuiteDark jeans not just as clothing, but as companions on your journey through the dark into light — wear them with intent, care for them wisely, and they’ll reward you with texture, character and longevity.